Google Analytics Desktop Client- Polaris + Google Analytics APi

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Polaris is an Adobe AIR Desktop client which lets you view your Google Analytics stats right on your Desktop. Google Analytics is one of the best gear available for webmasters. Earlier, you had to visit the analytics website in order to ensure out the website’s stats. But now the Google Analytics team has unconfined the API in beta and this is a good news for developers as it will enable them to generate more applications for the universal public.

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Polaris can be helpful for people to rapidly check the traffic and other data related to their websites from the desktop. If you want to keep track of more than one record, then you will need to shell out $15 per year which we feel is very evenhanded bearing in mind the features of this client.

Google Analytics API Now In Public Beta, Desktop Reporting Takes Stats Offline

Moments ago, Google released the public beta version of the Google Analytics API after running a private beta program with hundreds of developers for about a year.

When Google announced a great deal of updates to Google Analytics last October, the company already said the API was ‘coming soon’, but perceptibly it took them another 6 months to efficiently start rolling out.

With the Google Analytics data API, developers can develop client applications that access Google Analytics data and subsequently present it in new, pioneering ways. By combining a wide diversity of metrics and dimensions, an API-based client application can distribute custom reports, more sophisticated data or new visualizations that in turn give new ways to analyze the presentation of websites and web applications.

The Analytics API is a Google Data API. This is the same API procedure for Google Calendar, Finance and Webmaster Tools. If you’ve used any of these APIs, the Google Analytics Data Export API will look very recognizable to you.
For the JavaScript and Java programming languages, we’ve provided client libraries to theoretical and abridge the process. We’re also working on supporting more programming languages. In the interim, for any programming language you want to use you can make requirements directly to the API over HTTP and access the data in XML.

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One of the applications that was built using the API and which is being featured on the launch website is Polaris, one of the products built by Desktop Reporting, which aims to bring Google Analytics to the desktop. The full suite, a full-featured Adobe AIR-powered GA reporting tool called Dopac, is still a couple of weeks away from launching, but Polaris already brings some of the data to the desktop in the form of cross-platform widgets and is definitely worth checking out. There are 8 standard reports available, and the app is completely free if used for only one website (an annual $15 fee is required to extend it to more websites). It’s targeted to marketers, project and account managers who are looking for an intuitive way to check out basic stats for a website they’re tracking from their desktops.

Desktop Reporting was pioneered by just one guy, Nicolas Lierman from Belgium. (Disclosure: the startup was one of the presenting finalists at my conference Plugg, held last month in Brussels)

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