30 Coolest Minimalist Print Ads

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Minimalist ads are some of the coolest print designs around. By adopting a deliberate simple approach, the designer distills the ad’s message and must find the least-complex signs and words to communicate the concept. The resulting ads are often funny, like visual ‘one-liners’, sometimes enigmatic, and, at their best, are inventively lucid. This post brings together a collection of 30 minimal ads, a selection representing the best in this design form.

1. Google

This advert suggests how much simpler life would be if finding everyday objects that have a tendency to go missing were as easy as Google search.

1google

2. Hospital Aleman

The simple colours and composition of this ad promote a health care plan for children.

2hospitalaleman

3. Faber Castell

This ad hints at the colouring potential of Faber Castell permanent marker pens.

3fabercastell

4. Lego

The power of imagination and the possibilities of the famous building blocks are represented in this ad for Lego.

4lego

5. LA Bicycle

This is a folding print ad for a folding bicycle.

5labicycle

6. McDonalds

This ad employs a simple yet suggestive design to represent McDonald’s ‘Wi-Fries’ Internet connections.

6mcdonalds

7. Orbit Remote Car Starters

A simple ad for a gadget that means you can start your car from a distance.

7orbitremotecarstarters

8. 95% Advertising Academy

The Advertising Academy uses a cool iceberg aesthetic for this pleasing design.

8 95-advertisingacademy

9. The Economist

The minimalist message of this effective The Economist magazine’s ad reverses ‘peer pressure’ to pressure peers’, encouraging readers to lead, not follow.

9theeconomist

10. Zoo Bucuresti

A bear’s muzzle leaves a lipstick kiss in this ad encouraging love for Bucharest Zoo.

10zoobucuresti

11. Veet

This ad for Veet hair removal products suggests hairless soap, and by implication a hairless body, is the best way to go.

11veet

12. National Environment Agency Singapore

The message of this ad is that smoking is prohibited inside Singapore’s pubs, clubs and restaurants, so smoke outside.

12nationalenvironmentagency

13. Vespa

This ad employs a sparse landscape and a list of suggestive words to advertise Vespa scooters.

13vespa

14. Shamiana Short Film Festival

This domino motif is from an ad campaign promoting Shamiana Short Film Festival.

14shamianashortfilmfestival

15. Olay

This ad suggests that Olay skin products can ‘undo’ the effects of aging.

15olay

16. Dulcolax

This ad for Dulcolax laxatives hints at pressure release.

16dulcolax

17. Bosch

The copy on this ad states that Bosch cordless drills are ‘faster than you think’, as this unfortunate fly has discovered.

17bosch

18. IKEA

This ad implies that IKEA’s assembly service leaves the customer free to enjoy his time.

18ikea

19. Listerine

A speech bubble design reflects Listerine’s breath-freshening effects.

19listerine

20. Oral-B

This is another ad for breath-refreshment, this time for Oral-B dental floss.

20oral-b

21. Veja Sao Paulo

‘Your free time goes by fast. Make good use of it’, encourages this advert with its truncated weekend schedule.

21vejasaopaulo

22. WWF

A game of noughts and crosses becomes a choice to save an endangered species in this ad for the WWF.

22wwf

23. Sports Association for the Handicapped

This ad combines the Sports Association for the Handicapped’s trademark orange shoelaces with a design based on Rorschach tests, in which a subject responds to inkblot designs.

23sportsassociationforthehandicapped

24. Hut Weber

This ad for Hut Weber shows how a hat can make all the difference in our perception of an individual.

24hutweber

25. Kapiti

This ad for Kapiti Designer Ice Cream highlights the dessert’s high-end aspirations.

25kapiti

26. Jeep

The striking silhouettes in this ad links Jeep with the wild and natural.

26jeep

27. CNN

‘No story gets away’ from CNN International, as this web design image demonstrates.

27cnn

28. BMW

This ad for BMW spares is extremely minimal, with the ‘M’ and ‘W’ swapped to convey the designer’s message.

28bmw

29. Kunstmann

This ad for Kunstmann non-alcoholic beer highlights the difference in effect when compared with regular lagers.

29kuntsmann

30. Levis

30levis

A pure line drawing adorned with the iconic red tab represents Levi’s Slim Jeans in this ad.Tom is a UK based writer and designer who writes for a stockist of genuine Epson ink, toner, paper and other print accessories. You can read more of his writing on advertising and design on their blog.

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Comments and Discussions

  1. Melody, 25 February 2010

    Haha, the Lego ad is simply genius, definitely a look into the possibilities of any artist willing to take on the challenge :)

  2. Servefault.com, 25 February 2010

    30 Coolest Minimalist Print Ads…

    Thank you for submitting this cool story – Trackback from Servefault.com…

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    30 Coolest Minimalist Print Ads…

    Minimalist ads are some of the coolest print designs around. By adopting a deliberate simple approach, the designer distills the ads message and must find the least-complex signs and words….

  5. Noel Wiggins, 25 February 2010

    Man if more of the ads in the world communicated at this level advertising would be so much more interesting.

    These are some very smart companies that don’t mind paying the high cost of this type of ad placement with such minimal but effective and rememberable ad concepts.

    now if I could only convince my clients to engage in such campaigns…

    Thanks and Regards

    Noel for Nopun.com
    a graphic design studio

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  7. Hermitbiker, 26 February 2010

    …. simple is best and still catches the eye too !!

  8. Peach, 3 March 2010

    Nice collection. Lego one is genius indeed.

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  10. Leon, 8 March 2010

    Awesome! This is actually the first blog post I have seen that features print ads that are all really good. Most of the time six out of ten ads in such blog posts are actually good.

    Kudos!

    Lego is my personal favorite by the way.

  11. iAwaaz-News-by-People, 13 March 2010

    30 Coolest Minimalist Print Ads…

    Thank you for submitting this cool story – Trackback from iAwaaz-News-by-People…

  12. cguntur, 27 March 2010

    Really cool ads. Lego is my personal favorite too!

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  15. Multyshades, 20 July 2010

    Really impressive collection, thanks for share

  16. Laura Meider, 4 August 2010

    The ads are very minimal and they prove to be very successful in capturing their audiences attention. It just goes to show that it doesn’t matter how much design is thought about it is the most simplistic things that do actually work.

    I do particularly like the Lego poster however there are a number of posters on here that have also really caught my attention. The McDonald’s poster is also very clever and shows the companies branding really well.

    I always find it fascinating that designs like the above are actually so so simple but I find them hard to create. I guess my mind just doesn’t think like that!

  17. Shane, 6 August 2010

    Awesome collection of minimalist print ads, so innovative & inspiring!! I really want to creat some minimalist design now!!

    Thanks!!

  18. Yeh, 30 August 2010

    My favorite would be the Olay print ad, the concept behind it is genius. It’s the simple message that hits a button for me makes a great ad. Nice Post!

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  20. Design Knock, 5 March 2012

    amazing minimalist ideas.

  21. Theo, 10 March 2012

    Great and inspiring collection!

  22. Seize Design, 10 May 2012

    as your title said coolest these of all much much cool as print ads.

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