10 Must have Qualities of a Website to Become a Successful Brand

Inspiration, Web Design

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In today’s internet driven era where each user is inclined to search for services and products online. It is essential to have a powerful online presence. At this juncture it becomes essential to design a website that is supportive of the products and services as well. This should not only leave good impression upon the visitors but also compel them to come again and avail the services. Not only this, in today’s world where the memory of a consumer is short lived and is continually being bombarded with various messages, it becomes essential to be able to reach out. This means that the customer must be given various reasons to visit the website and check out the products again and again.

The most important aspect of online presence is creating a relevant brand presence and strong brand image. It is more about letting others know that you exist on the World Wide Web, and the presence should be such that it leaves a deep impact. It is about design and development that serves as the structure of what is being conveyed online.

Through this article you would be given a good view about the must have top 10 qualities that a website must incorporate for successful branding. Following these given pointers you would be able to create a successful brand presence in the minds of customers. This would then lead to a good transaction, various relevant business association and even customer retention.

1. Creating Brand Importance

1. Creating Brand Importance

Branding is very important to reach far and wide to your niche market. It is all about spreading vital information to your viewers as well as loyal customers. Furthermore, it is essential to remember that the customer needs to be regularly reminded about your brand. For this purpose one needs to focus upon sending messages utilizing various media vehicles. Advertising, newsletters, blogs and even e-mailing are some of the essential features that go a long way in creating brand importance.

2. The Brand Is Everything

2. The Brand Is Everything

It is all about ‘the brand’ then why not focus upon creating a strategy around the brand promotion. It is just like when it comes to coffee the first thing that comes to the mind is Starbucks. This name has become synonymous with coffee and is evident of the fact that the customer relates to it. Similarly when designing a website for creating brand one must keep in mind about the impact it is going to cause on the audience. It must be able to relate to the customer demands. After all you would like your brand to speak for your business. So the best way to create a website that is appealing to the visitor on one goes with pictorial representation as well as graphics that would immediately appeal to the visitor.

3. Website reflecting the Brand’s Creed

3. Website reflecting the Brand’s Creed

A good website is all about reflecting the brand’s creed. This would initially involve the development of a branding strategy and based upon it would be its website that would focus upon identifying the brand’s (the business’) core values. The designing should be such that the customer or the visitor must be convinced that any kind of transaction will lead to customer satisfaction. For this purpose one can include testimonials. These would act like a boost to the company’s image.

4. Carrying out a research

4. Carrying out a research

Whenever one is focusing on brand image it is essential to check out on the current market scenario. This is important to be able to stay up to date when it comes to designing or utilizing the prevalent theme. It is important to research beforehand and understand the strategies that are being used by the competitors to lure the audience.

5. It is all about Target Audience

5. It is all about Target Audience

It is important to understand the mindset and the psyche of the target audience. This way the brand presence will become more effective. The website should be designed keeping in mind what the audience would like to hear and see. You should be able to succeed in giving out a good brand proposition.

Here you need to keep in mind following questions:

Who is your target audience? What does your target customers presently requires? What does your competitor presently offer? How can your products/services fulfill the need better? Are you able to send across a more proactive, vociferous, clear and crisp message to your target audience, in contrast to your competitors?

6. Developing a Brand Statement (Brand Proposition)

6. Developing a Brand Statement (Brand Proposition)

In order to develop a Brand statement one needs to precisely understand the concepts of brand proposition and present the same in a way that it appears meaningful to target audience and more importantly provide them with a solution to their requirements. So, not only the design but the overall look and feel must be so much engaging that the visitor or the client must be able to find meaning to it. It should be something that will give a reason to the customer to be associated with the company. A complimentary service or a USP that gives a value added service to the customer.

7. Creating an imprint on customer

7. Creating an imprint on customer

It is essential to create an impact or imprint in the memory of the customer. For this it is essential to design the website accordingly. It should be able to display products and services in best manner. This can be given on the home page of the website to attract customers.

8. Deliver the Unexpected

8. Deliver the Unexpected

Well, developing a website has a great focus on what actually is offered by the company. One need not be superfluous in language or content. Embellishing the website may be useless if the customer is not able to find what they are looking for. It is about the service or the product that must reach out to the customer. So any exclusive services or offers should be displayed in an attractive manner on the website in order to let the customer know about the extra credits that they are getting.

9. Winning the Hearts and Minds

9. Winning the Hearts and Minds

It is important to create a positive emotional attachment to the brand in the following manner:

  1. Aligned with the brand’s core values
  2. It must be Unique and Relevant to your target audience
  3. Able to incorporate an element of emotional attachment
  4. Always maintain a connection and consistency in the messages and values while conveying the same across different marketing and advertising channels like online media, print and etc. 
  5. Whatever is being conveyed to the audience must be loud and clear.
  6. Echoed by strategic partners
  7. Able to adapt to a changing marketplace

10. Captivating presence

Captivating presence

The message conveyed should be presented in an engaging, relevant, and consistent manner Remember one thing that developing the most effective and appealing design it is important to captivate the audience. But this doesn’t means that the text displayed should be colorful and in varied font styles. This seems more like distracting. It should be consistent and uniform in font style, color and simplistic in style.

All the above given tips must be incorporated when it comes to designing an effective website that would serve the rightful purpose of creating relevant brand position.

Author Bio

PixelCrayons is a creative web design and development company that offers custom web design and development services, online shopping cart development, PSD to HTML & open source content management system solutions at affordable price.

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Comments and Discussions

  1. aledesign.it, 25 November 2011

    Great post. Perfect examines!

  2. designrshub.com, 26 November 2011

    I will take note of these qualities. Thanks.

  3. Ben Clarke, 28 November 2011

    Very informative post with some great examples, Making your customers aware of a brand your conveying is a sure sign of a competent designer, thus increasing brand awareness and the chance of being spotted in crowded sectors. I know i can spot a mc donald’s a mile off even though i dont really like them!

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