The nature of your profession does not really matter but whatever field you are in, you must have heard the phase that clients are always right. Now, this does not mean literally because they cannot be right always but at times, you have to accept whatever they are saying and do things according to their desires. If you want to have a successful business, you need to have a satisfied client and this can happen only if you treat your client in a right way.
Poor graphic designers have to face such situations quite often. Obviously, a common man wonâ€™t know graphic designing more than a designer but designers have to accommodate requests of clients into the designing which does not improve the designs in most cases. Clients also need to understand that the designers are called professional for a reason. Obviously, they have studies the minute details related to designing and they know better than you. But then again, getting rigid clients is a routine and designers, at the end of the day, have to accommodate their requests in one way or the other.To reinforce the notion that clients are always right, you could do a sticker printing campaign and stick them around the office to remind yourself.
Now, since we have convinced you that clients are supposed to be right, this does not mean that you have no right to give your ideas and suggestions to the clients. See, clients are paying you for work and it is your moral, ethical and professional responsibility to guide them properly. If they are making a stupid request, do tell them that this is going to destroy their project and try convincing them on why you think some other thing is more perfect for their project. If you really want to avoid useless arguments between you and your client, you should focus more on understanding the product and project.
Do not let communication gap take over the project. The fact remains that the client knows his product more than anyone else so talking about the product in detail with your client will help you a lot in designing accordingly. You must understand the client, his product and then translate their product into a design. Remember, everyone has an opinion for a reason. You wonâ€™t like people discarding your view point just like that so there is no need to treat your client like that. Always treat them as if they are always right. Following are a few tips to make your client feel that he is always right and it will also work for your business:
Listen and Learn from Client
The initial meetings with clients are very important as they pass on very important information related to product. You have to listen to your client to avoid any kind of misunderstanding. I know, listening can be a difficult thing as it gets boring but you will be able to build a healthy relationship with your client only if you listen to them and understand what they really want. At the end of the day, you are working for your clientâ€™s happiness so if you wonâ€™t listen to them you wonâ€™t understand what they really want. Your duty is to listen to them and ask questions to avoid confusions.
Your clients do not want you to listen to him like a dummy. It is very important to be responsive to your clients in order to have a healthy communication with them. If you are giving your undivided attention to your client, you will obviously have a lot to ask him about the project and the product. Any questions that you have should be asked so that there is no room left for misunderstandings.
Your Client Will Need Your Guidance
Obviously you do not agree to everything that your client says but you do not have to get rude about it. If there is something that you think needs to be changes, you can definitely provide your ideas and recommendations to your client. You should always be able to defend your ideas without coming out too rude in front of your clients. However, you should never force your ideas.
For instance, you run a printing business, and your client wants you to print his flyers, brochures, business cards and posters etc. and you tell your client to choose the kind of paper you think will be suitable for him. However, if he does not agree to your ideas, you should back off without having any hard feelings, after all, it wasnâ€™t about you. Remember, you need to keep things professional as your best idea can get rejected as well but do not take it personally.
Remember, client will always be the most important thing about the project. Staying connected with the client throughout the project will save you from a lot of headache. Talking via email, phone call or meeting with clients during a project is a great idea to get the feedback from the client. If you are constantly in touch with the client, it will save you from last minute changes in the project.
Chemistry between the Teams
Even if you are doing the work in your own way, you have to make your client feel special and important. For this, you need to develop chemistry not only between you and your client but even between the two teams working. You need to find the right people to assign a certain task so that there are no creativity clashes. You need to show it to your client that you work professionally. As mentioned earlier, your client knows more than you so you need to put your ego aside and deal with his team in a polite manner. Try to develop chemistry between two teams so that at the end of the project you may have a happy client.
Phrases to Use
Our words matter a lot and in order you to make your client happy, you need to select your phrases correctly. Honestly, there are a bunch of magic words that can instantly make your client feel more important. If you really want your client to think that he is always right do tell him that itâ€™ll be exactly what he ordered. This has been mentioned hundreds of time on many websites but do keep in mind that your business exists because of clients so you will get nothing out of proving them wrong.
Do not Impose Your Opinions
You can definitely help your client with your ideas but in no way you should be imposing your ideas on your client. You should give your opinion and suggestions on very logical grounds. A client should change his mind with all happiness and you should not be forcing him. If he does not like your idea, you should know when to stop imposing your ideas on him. Itâ€™s his product; he knows it more than you so give him what he wants. After all, he is the one who is paying you.
Understand the fact that your clients are not dumb. If they are insisting on something, there must be a reason behind it. Try to take a look at things from their perspective and then start questioning why they want a certain thing. As mentioned earlier, you should know where to draw a line when it comes to convincing your client on your idea. If they donâ€™t want it stop forcing them. Remember, a client knows more than you so give him what he wants.