Typography though is an old concept; however, using over the web seems to be a new idea. It was introduced to the world of web just few years before. Hence, you will see that many web designers lag behind in this area and do not consider this as an important element.
Without proper and right training on typography unlike other areas of printing and publishing, itâ€™s difficult to master the web typography. A web page with attractive web font and good typography can certainly attract and hold readers and visitors. By following the four steps or tips of getting the right typography as discussed below, you can embark with easy to read fonts over your website:
1. The readability
The first thing to count on the factor of readability. The fonts you use for your website should be readable rather than having merely the aesthetic value. Generally the web designers consider the ones which they get in their browser by default, though this action is completely understandable. However, they need to keep in mind to check the readability factor. Make sure you select a font which is simple, better get rid of the complex types and opt clean choice. However, you can use your creativity at the later stage while working on the headlines and pull quotes. Ensure that you keep your copy clean and easily readable somewhere to 13px. Trying a font with medium weight either sans serif or simple serif can work wonder for you.
2. The mood and message
The fonts speaks in the similar way as your images or pictures over your website. Through fonts, mood and emotions can be gauged by using different colors and graphics. The fonts which are heavy give the impression of strength, while the lightweight fonts convey the space and openness, and whimsy feeling comes through decorative fonts. When it comes to color and scale options you can communicate to the readers with rich feelings and attitudes. Bold headlines speaks the confident and loud message across, while light font can be called as unobtrusive and open fonts makes you feel free and give you more movement. Therefore avoid using too many fonts on the same page. Select the one which perfectly matches with the overall design of the web page. And if you want to highlight something, you can try contrast styles occasionally and that too the headlines.
3. The font metrics
Font metrics happens to be a technical thing. When designers work in print medium, they have lots of flexibility regarding font metrics, wherein they have good control over size and spaces. However, with web medium, you hardly get any kind of flexibility; hence you have no option but to select the best kind of font. Therefore, itâ€™s important to get rid of the free fonts since they lack proper kerning and cap height and X-height. And font designers working on this medium simply lack the experience of pulling the right font metrics. Though not all fonts are damaging, however, while selecting any typeface itâ€™s vital to look at the font rather than considering a couple of sample words. When you create any paragraph make sure you measure the fonts against one another. Though these things are too technical, however, putting it short, make sure you have consistent glyphs and readable alphabet spacing along with comfortable line height.
4. The issues of Cross Browser and Cross Device
It is imperative to keep in mind that everyone accesses the website in the same fashion as you do. You will find a wide range of users having different systems, browsers, OS, screen resolutions and so on. It will give every user a different experience while visiting your website, so itâ€™s important that you do not complicate things on the typography part of your web contents. The only thing to remember is to be adaptive for achieving good web typography.
Fonts play a pivotal role in the aesthetic value of your website and give a good visual appearance. Trying the above tips can help you embark with good web typography. Last thing to remember is that while selecting between the good appearing fonts and easy to read option, better select the former one.
About the author: Alia Haley is a gadget freak and a blogger by profession. She is all into spy gadgets and mobile games and she dreams of owning a learning robot in the near future. These days her interest has grown into tattoo designs.