Using the color red requires special consideration, mainly because it is such a bold color with various strong meanings. Red colors have cross-cultural implications ranging from love to passion to anger to blood. In some cases, red has unique meanings specific to a culture, such as in China it is considered taboo to put someone’s name in the color red.
The following collection of websites provides a quick look at 30 different designs built around the color red. Notice the varying amounts and shades of reds used. How do the websites with more or less red affect you as you view them?
Drop of Red
This website is quite dark in tone, with the all-red design, devilish red fonts, and silent screaming faces appearing through empty ad spaces.
Much of the red on this page leans toward a more orange shade, which goes along with the flames and explosions in this action film.
This is a nice use of negative space within a large block of the color red. The slight gradient seems to help a little with the all red background.
Ranging more on the pink side of the color red, this website has a more sweet look and feel.
Western Kentucky University
Red is the main school color, so it makes sense to put pictures in a red tone, right? I’ll let you decide on this one.
This is another school website, a rather large university I might add, that uses lots of red in their design. A bit much?
Big Red Flags
With a creative name that includes words of color, it makes sense to create a website that utilizes these two colors.
Big Red Shop
The Oklahoma Sooner’s store, like so many university affiliated websites, includes lots of red. However, this one includes large blocks of black and a black texture mixed in with the red background.
Big Red Dog
The dark grey used in conjunction with the bold red give this website a more corporate look and feel.
Big Red Dog Music Promotions
Nearly all shades of red are used in the background of this site to give it the appearance of lights on a stage.
This is another university that incorporates red pictures on the background, yet this one has a whitish strip for the title and many other features that make the design much more appealing than the Western Kentucky website.
If you have “red” in your name, you have to use the color red in your website design, of course. This one does a nice job of incorporating a beautiful wood grain texture into the red background.
Red Hot Roasters
Here’s a website with “red” in the name, but not so much red in the website design. The brown wood grain of the table has a slight red hue to it, but really the company name and “drive-thru” is the only really red part of this design. Interesting.
Red Hot World Buffet and Bar
The red background for the menu gives this website a way to incorporate red into their design without overwhelming their product preview.
Red Music Online
More devilish red fonts on this website give this band a hard rock appearance. The different shades of red break up the color scheme nicely.
The more mahogany reds used in the background of this site work nicely with the theme of this western inn.
Sometimes just a touch of bright red in a couple of key spots is all that is needed. This design draws the eye nicely with red, first to the title and then to the image.
A fire truck supplier definitely should use red in a website design. This one contrasts the red nicely with a large photo and dark grey and black headers.
Red and white are a great contrast. This school site does a great job of leaving red for only the headers and white for the space in between.
More red for a school design, but this one is really well-done with the black blocks of color and white outlining of fonts.
Alabama Crimson Tide
This school football website stays true to its colors with a red and white design; however, the high contrast colors do not seem to help with the overly busy layout.
The darker shades of red mixed in with some yellows and oranges and slight pinks really go well together and give this site a warm tone.
The half red, half black background is a nice touch for an opera house website. Phantom of the Opera, anyone?
This shade of red goes particularly well with this shade of yellow, and both do a great job of conveying a earthy tone. However, I admit I was a bit confused by the moon shape in the logo since this is an exploration company for earth matters.
Crimson Wine Group
Is there a better color for a winery website than shades of red? A very minimalist site, this one keeps the red to the background and key text.
This school athletic club chose more of a pinkish red for their site, which certianly does tone down the overbearance of red seen in previous school sites.
Dark red in conjuction with black blocks of color really give this site a professional appearance.
What better way to tell viewers that you are a hot, sexy lounge than with shades of red in the design? However, the empty bar probably negates any “happening” vibe this website may be trying to send.
The Crimson Pact
The textured red is a nice touch and even looks a bit like flames without coming on too strong.
The pillars are interesting and the reflected photograph that melts into the red background is a nice touch. Is it the shade of red that strikes me as unappealing or the poorly laid out information?