Effective business communication is an essential part of running any kind of business. You can be the best at what you do but if you are not able to communicate your business’s positive points effectively, you will miss out on a lot of good clients. A business card wouldn’t always speak for you, you need to communicate and you have to be really good at it. If you are a graphic designer, your work speaks for itself but at the same time you need to be able to promote yourself effectively to the potential client in order to convince him that no one can handle his project better than yours. It’s important that your value propositions are including in your messaging. Once you have those in your layouts you can get quality printing from Next Day Flyers on all of your brochures and pamphlets you distribute.
While selling yourself you will have to pitch your strategies to the client, have effective meetings with them, provide good customer support, advertise yourself and last but not the least do some good networking and for all of this, you have to be really good with your communication skills. In this article, we will disclose a few secrets of effective business communication and by implementing them you will surely see a drastic improvement in your business dealings.
Selling Your Services
As a freelancer, you are considered to be a one man show. You will only be able to run your business successfully if you are good at selling your services. Convincing clients can be really hard and that too when hundreds of options are available in the market for them to select from. So this article is supposed to help you in pitching your clients effectively for positive results.
Ask the right thing at the right time
Selling yourself not only means telling your plus and minus to the client. You need to work hard to understand the client’s needs as well. You are not a mind reader off course so if you really want to understand your client you need to ask the right questions at the right time to find the right solution for their problem. You will only be able to pitch the client in the right manner once you are aware of their demands. You can then present your services in a manner which will let client know that your services will actually resolve all of their problems. You have to understand the kind of business they do, their target audience, objectives of their project and obviously the deadlines to meet.
Bring out the professional in you
Freelancers are considered to be casual workers. When it comes to winning clients, you have to present yourself as a thorough professional so that client can trust you considering you a responsible person. A professional freelancer has to talk professionally as well. Any written document that you send to the client needs to be double checked and proofread sp that there is no room left for mistakes. Your emails should contain a proper signature of yours and whenever you are on phone or meeting them personally, talk in an utterly professional manner. To accomplish this, you need to work on polishing your communication skills every now and then.
Face to Face Communication
Freelancers mostly communicate over the phone. Be it a telephonic meeting or a personal meeting, be sure to sound professional.
Do your homework
Before meeting any client it is important to do your homework. Make sure you schedule the meeting before you go and meet the client so that there are no disturbances during the discussion. Before you go for a meeting, do a good research and prepare points that needs discussion. Sending reminder email to the client before meeting is also necessary. These small things can add a lot in the making of your good reputation in front of the client.
Good at talking, better at listening
You obviously have a lot to discuss with your client but that does not mean you should go on with your talking and leave no space for client. Let your client do the talking as well. You should be good at communication but at the same time you should be an excellent listener. Like every relationship, a communication has to be two-way street. Avoid any kind of distractions while you are talking to the client so that everything said is being understood among both parties.
Taking notes while meeting is important but not everything said in the meeting can be remembered. Once you are done with the meeting, make sure you write an email to the client mentioning all the important points discussed in the meeting. This will keep a record of things being said and will avoid any sort of confusions or misunderstandings.
Proper customer support is very important in order to make a client trust you. If you want to make them feel important, provide them with extra ordinary customer support.
Leave room for comfortable communication
Asking for feedback from client is very important and this can be done if you both have developed good understanding and are able to communicate comfortably. Constant feedback is necessary so do ask them on and off as to what they feel about your services.
Ignoring Client is Never an Option
If you get a negative feedback from the client, as a professional you have to take it positively. Ignoring any small or big complaint from the client can land you into trouble. If a client is unhappy about something, you need to do something about it instantly instead of waiting for them to bring p the issue again. Addressing problems will always prove to be beneficial for you. Also, be quick in replying to emails, responding back to phone and any other queries to let client know that you are concerned about the matter.
Always Try Something New
There can be a lot of things which can put client off. If things are not getting better via email communication, try calling them. If that does not work, you need to schedule a meeting with them to sort out the problems. If your old methods are creating misunderstanding, try something new. If the issue needs to be discussed in the email, a good suggestion would be to discuss it face to face or via phone. Avoid discussing time taking matters over email.
If you really want to take your business to a new level, face to face networking can do wonders for you.
Face to face communication needs a lot of confidence. Your body language will say a lot in face to face meetings so make sure you appear and sound confident. Also, make sure you always carry your business cards.
Practicing a Speech
While you are heading towards a meeting, do prepare an elevator speech. Practice it as well so that you can make a great first impression. You should be ready with quick answers for common and expected questions.
Advertising Your Services
Effective communication is the only way to advertise and sell your services properly.
Your marketing strategies can be really effective if you are being responsive and are replying to your client’s queries timely. Be available on social networking website and make sure you are interacting effectively.
Marketing copy is a very important thing so you need to make it in a perfect and precise manner. If you are not good with writing, hire a professional writer to do the writing for you.
If you work on improving your communication skills, you will actually be surprised at the improvement you will see in your business. Work on improving your communication skills and see how it can do wonders for you.