We see print ads every day; they’re in magazines, newspapers, on flyers and many other kinds of marketing materials but the problem is, if you’re anything like me, you probably don’t ever take that much notice of them. It would be incorrect to assume that you don’t notice them at all as clearly, your subconscious mind is one of the most powerful advertising recipients there is, but it’s almost certain that you’re not consciously aware of a lot of the ads you see.
The reason for this is simple; it’s because we see so many of them. As well as this though, I also think it’s because most of them are just so damn boring. Think about it, when was the last time you saw a printed advert that really caught your eye and affected you consciously? It’s probably been a while.
If you’re thinking of creating a print ad for your company, you need to think outside the box and create something that people are actually going to take notice of. But how do you do that? It’s simple; you make sure it’s funny and makes them laugh.
If you’re still struggling for ideas, here are a few print ads that I consider to be some of the funniest ever produced. Sure, it’s unlikely that they’re going to have you in hysterics, but they’re definitely a lot funnier than most of the ads you see these days.
#1 – Pringles – Hot And Spicy
I’m sure that just about everyone reading this post has heard of (and probably tasted) Pringles on multiple occasions but if you haven’t, let me introduce the brand to you. Pringles are potato snacks (basically potato chips) that come in a long tube. Like many snacks, they come in various flavours and new flavours are introduced regularly too.
When Pringles introduced their Hot and Spicy flavour, they designed this extremely funny print ad to go alongside it. Now, I highly doubt that Pringles are going to give you the fire breathing powers to fuel a hot air balloon as pictured in the ad but nonetheless, it’s an ad that still manages to grab your attention through the power of humour.
The genius of this ad is the fact that it didn’t run alongside any copy (aside from the Pringles logo and flavour in the bottom left hand corner).
#2 – DBP – Leave It To The Pros
Pringles is a pretty big company and as you can imagine, they have a pretty substantial marketing budget behind them. However, a huge marketing budget isn’t a necessity when it comes to creative advertising as this advert from a small UK-based printing company perfectly demonstrates.
Discount Banner Printing is a printing company specialising in the creation of high quality (yet low cost) banners and stickers. There’s a lot of competition for printing companies these days so in order to stand out from the crowd, Discount Banner Printing created this unique print ad that ran alongside the slogan; Leave It To The Pro’s.
The message is clear: why bother getting frustrated with your cheap, malfunctioning home printer when you can let DBP take care of the project instead? You don’t want to end up like the guy in the ad, do you?
#3 – Volkswagen Park Assist – Hedgehog and Fish
This is one of my absolute favourite ads ever and also, one of the funniest in my opinion. This print ad was created by the well-known car manufacturer Volkswagen to advertise their new Park Assist system that was an optional extra throughout their automobile range.
It’s a genius advert and it actually manages to advertise a car related product for a car company without featuring a picture of a car at all. Instead, it’s just a hedgehog and three fish in bags. I’m sure you don’t need me to explain the ad to you but one thing’s for certain, it’s a good job that hedgehog made use of Park Assist technology, or I don’t think those goldfish would have been too happy (or alive or that matter).
#4 – Sky Company – The Feeling Never Leaves You
Here’s another hugely creative and funny print ad and once again, it’s from a relatively small company compared with the likes of Volkswagen and Pringles. Sky Company is a parachuting provider that has the slogan: The Feeling Never Leaves You.
I’m sure you’ve heard of people saying similar things when they’ve been parachuting but in reality, they just return to their normal lives. However, as you can see, this ad shows what it would actually be like if indeed the feeling really didn’t leave you, ever. It’s a funny ad, mainly because of the image, but it’s also a genius way to depict the slogan of the company. It’s simple and catches your attention too, unlike most print ads out there today.
Creating a funny print ad isn’t all that difficult, you just need to think of a clever concept. The best way to start is to round up all of the people in your company and start a company-wide brainstorming session. When it comes to marketing/advertising, genius ideas can come from anywhere within the company, even if it’s the person with the lowest salary or least qualifications.
Of course, you could hire an advertising agency but you can be almost certain that this will set you back a few thousand pounds and in the current economic climate, it’s likely that most small/medium sized companies haven’t got a few thousand pounds spare to spend on print advertising campaigns.
Author Bio: Josh is a freelance writer who currently works for www.discountbannerprinting.co.uk a company based in the UK. The company also specialises in sticker design and print too.