Videos are becoming more popular than ever. As mobile devices grow in usage and processing speeds, video watching on mobile devices is also increasing. Not surprisingly, short videos tend to be more popular than longer ones, mainly because they load faster. People who use their mobile devices to access the Internet and watch videos typically have less time during a browsing session than a general web viewer. Effective video developers must bear the following things in mind.
Keep Videos Easy to Share
A number of businesses have started allowing followers to download their videos. The best way to do this is to make sure that the video can be easily uploaded and downloaded through cloud storage venues. With the expansion of these services, more and more people are turning to cloud storage as their video storing solution, particularly when they don’t want to download it completely on their smartphone, tablet, or laptop. Check your cloud storage program to see what size videos you can upload at the max. Ideally, you should strive to keep the videos at less than two minutes, if possible.
Remember You Will Not Retain Total Control
When you use cloud storage for video sharing and distribution, you have to remember that you will not retain total control of the video. As people download the video and then upload it into their own cloud storage accounts, they will be able to access it whenever you choose. This means that if you have any updates or changes to the video, you are going to have to make a general announcement about the changes and offer the new video for download. You won’t be able to fully remove the old one. But using the cloud for video sharing is a great way to increase viewing and download options. It can work for most businesses.
Be as Descriptive as Possible
If you are planning to offer multiple videos through a cloud service, then you will need to make sure that it’s easy for people to tell the videos apart. Often times, video convertors will create generic names that include a long series of characters and numerals. These types of titles do nothing to help people tell one video from another. Instead, give them clear titles with numbers to indicate the order that they should be viewed in.
The cloud has made a lot of things easier. Cloud storage can even be used to increase the effectiveness of video distribution for your business. Your first goal needs to be to keep the videos easy to share. Cloud storage is great for individuals using mobile devices who may not want to download it to their smartphones but would still like to view the video later. Remember that you will not retain total control of the video. So long as you prepare for this, it won’t be a problem. And finally, make sure that you are as descriptive in the titles as possible so that users can quickly and easily find what they need.