Business owners put a lot of focus on the look and user-friendliness of their website. Having these things in place allows a business to not only attract customers, but also retain them. Something that is being explored more and more by many business owners is how the shopping cart they have on their website has [&hellip
Kerr-ching! Remember that sound? Some of us do anyhow. It was the war cry of the ubiquitous cash register, sadly lamented POS equipment of the past. High street stores of today are more likely to be filled with the sound of chart music, or are eerily quiet apart from some muted beeps and the whoosh [&hellip
Many eCommerce owners opt away from Magento due to it’s challenge in customization. Open Source allows Magento to be distributed for free. However not so many people can take that open source file and turn it into the beautiful store they were looking for. They find themselves spending 30 hours or more just to set [&hellip
Mobile website design isn’t just for multi-billion dollar corporations or even small businesses with shops popping up all over the state. Even having a five-employee mom and pop shop means that you will soon have to depend on a mobile site to bring customers in. Customers Are Searching for You The news that may be [&hellip
You are ready to build your eCommerce website; you have all of the product images and quality content ready to go. All you need to do to get the ball rolling is select a website template. The only problem is that there are possibly hundreds of templates that you can choose. How do you select [&hellip
For part 1, please go here. For part 2, please go here. For part 3, please go here. In the first article, we overviewed the various benefits that social media can provide a B2B company. In the second, we explored how Social Media builds your brand. In the third, we discussed how Social links help [&hellip
For part 1, please go here. For part 2, please go here. In the first article, we overviewed the various benefits that social media can provide a B2B company. In the second, we explored how Social Media builds your brand. Today we will explore how Social Media helps you rank your main website. Social Links [&hellip
In the first article, we overviewed the various benefits that social media can provide a B2B company. Today we are going to dive deeper into one of those benefits, getting your Brand established and recognized. For part 1, please go here. Branding is Vital Branding is as vital to growing a company as is the [&hellip
Social Media is by large the playground of the consumers. B2C (business to consumer) companies have long recognized their value in building customer base as well as customer rapport and loyalty. Even in the B2C arena, conversions from social media adverts are generally not as high as drawing the customers over to a squeeze page, [&hellip
Videos are becoming more popular than ever. As mobile devices grow in usage and processing speeds, video watching on mobile devices is also increasing. Not surprisingly, short videos tend to be more popular than longer ones, mainly because they load faster. People who use their mobile devices to access the Internet and watch videos typically have less time during a browsing session than a general web viewer. Effective video developers must bear the following things in mind.
Keep Videos Easy to Share
A number of businesses have started allowing followers to download their videos. The best way to do this is to make sure that the video can be easily uploaded and downloaded through cloud storage venues. With the expansion of these services, more and more people are turning to cloud storage as their video storing solution, particularly when they don’t want to download it completely on their smartphone, tablet, or laptop. Check your cloud storage program to see what size videos you can upload at the max. Ideally, you should strive to keep the videos at less than two minutes, if possible.
Remember You Will Not Retain Total Control
When you use cloud storage for video sharing and distribution, you have to remember that you will not retain total control of the video. As people download the video and then upload it into their own cloud storage accounts, they will be able to access it whenever you choose. This means that if you have any updates or changes to the video, you are going to have to make a general announcement about the changes and offer the new video for download. You won’t be able to fully remove the old one. But using the cloud for video sharing is a great way to increase viewing and download options. It can work for most businesses.
Be as Descriptive as Possible
If you are planning to offer multiple videos through a cloud service, then you will need to make sure that it’s easy for people to tell the videos apart. Often times, video convertors will create generic names that include a long series of characters and numerals. These types of titles do nothing to help people tell one video from another. Instead, give them clear titles with numbers to indicate the order that they should be viewed in.
The cloud has made a lot of things easier. Cloud storage can even be used to increase the effectiveness of video distribution for your business. Your first goal needs to be to keep the videos easy to share. Cloud storage is great for individuals using mobile devices who may not want to download it to their smartphones but would still like to view the video later. Remember that you will not retain total control of the video. So long as you prepare for this, it won’t be a problem. And finally, make sure that you are as descriptive in the titles as possible so that users can quickly and easily find what they need.