I have seen a lot of people focusing more and more on the outlook of the website. Well, I agree with the fact that a website should look great but just because your website looks great does not mean that it will be a successful website too. A website has a lot of aspects to it and if you want your website to among good and successful websites, you should focus on other things as well rather than focusing on outlook only. When I say other factors, one of the most important factors to keep in mind is the usability and functionality of the website. Keep the navigation of the website as simple as possible so that user can browse through your website without too much of effort.
As said earlier, having a website that looks great is a nice thing but one should focus more on the usability of the website. Some people might think that it is not possible to have a website which looks great and is also good when it comes to navigation. Good news is that it is possible and all you need to do is design wisely. You can keep in mind the following steps in order to increase the usability of the website. Your website branding should match other marketing efforts including printed brochures and business cards which you distribute